privacy policy

Effective Date: November 18, 2019. 

Thank you for visiting Your privacy is important to us. This Privacy Policy describes the types of information Optiwell, PLLC receives from inquiries received through the practice’s website. 

Your Information

This Website allows various places for users to provide information, such as when submitting a contact form or ordering a digital product(s). We use information you provide to us to best deliver the requested product and or service, to provide you with offers, promotions, and other information. Any of the following personal information that may be made available to the doctor or practice when browsing or navigating the site shall be kept confidential. The practice provides you the opportunity to agree to decline to give your personal information via the internet. The practice does not intend to transfer your personal information to third parties without your consent. As a general rule, we do not sell, rent, lease, or otherwise transfer any information collected through this site to third parties. However, we may disclose your personal information to our service providers for the purpose of providing our services to you. We may disclose your personal information to a third party, such as an attorney, insurance, or collection agency, when necessary to enforce our terms of service or any other agreement between you and Optiwell, PLLC. It is Dr. Kelly Lupo’s policy to respect the privacy of its clients. You are not a client and a doctor client relationship does not exist just by submitting an inquiry until you sign a fee agreement with Optiwell, PLLC. If you would like to opt out of receiving future correspondence from Optiwell, PLLC, email with the word “unsubscribe” in the subject line of your email. 


Optiwell, PLLC takes precautions internally to protect your information. While we make every effort to keep your data as secure as possible, when you submit information via the website, your information is sent through the internet by unencrypted email, so the transmission of sensitive, confidential information through the website should be avoided.  

IP Addresses & Domain Information Collection

Optiwell, PLLC may on occasion log IP addresses for systems administration purposes. The practice may collect domain information to enable us to analyze how our visitors use this site. This data enables us to become more familiar with which people visit our site, how often they visit, and what parts of the site visit most often. The doctor or practice uses this information to improve its web-based content. This information is collected automatically and requires no action on your part. 

Use of Cookies and Tracking User Traffic

Some pages on this site may use “cookies”—small files that the site places on your hard drive for identification purposes. A cookie file can contain information such as a user ID to track the pages visited, but the only personal information a cookie can contain is information you supply yourself. These files are used for site registration and customization the next time you visit us. Some parts of the site may also use cookies to track user traffic patterns. The doctor or practice does this in order to determine the usefulness of our website information to our users and to see how effective our navigational structure is in helping users reach that information. Please note that cookies cannot read data off of your hard drive. Your Web browser may allow you to be notified when you are receiving a cookie, giving you the choice to accept it or not. If you prefer not to receive cookies while browsing our website, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser. By not accepting cookies, some pages may not fully function and you may not be able to access certain information on this site.

Delete Policy

Optiwell, PLLC does not offer users a means by which to delete personal information provided to the practice. 

Links to Other Sites

This site may contain links to other websites. Optiwell, PLLC is not responsible for the content or the privacy policies of websites to which it links. 

Changes to this Privacy Policy

This policy was last revised on the date noted at the top of this page. We may update this Policy from time to time. Optiwell, PLLC reserves the right to change, modify, or update this policy at any time without notice. Any substantial changes in the way the practice uses your personal information will be posted on this site. 

Terms of Use

If you choose to visit, your visit and any dispute over privacy is subject to this Policy and our Terms of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Arizona.

Contact Us

We welcome your questions, comments, and concerns about your privacy. You can contact us at 

Last Updated: January 17, 2024.

Dr. Kelly Lupo, ND // Optiwell PLLC